Official Viagem Medieval Store Returns to Casa do Moinho

The Official Viagem Medieval Store is returning to Casa do Moinho, next to the Municipal Swimming Pools of Santa Maria da Feira, four years after its last presence in this landmark venue in the city’s historic centre. The store opens on Saturday, June 20, at 3:00 p.m., featuring a range of new exclusive products, venue access wristbands, and the event’s new banner. In addition to being the official merchandising sales point, the store will also serve as a physical ticket office for the event..

Until the start of the Viagem Medieval, the Official Store will be open on weekends from 3:00 p.m. to 7:00 p.m., providing residents and visitors with access to venue wristbands and more than 50 official products. During the week, the meeting point remains at Loja Vila da Feira, next to the Municipal Market, from 11:00 a.m. to 7:00 p.m.

The Viagem Medieval continues to invest in official branded merchandise, focusing on offering distinctive products. The store’s first visitors will discover all the new items this Saturday, including a new collection of embroidered t-shirts and sweatshirts, as well as the collector’s mug. Visitors will also be able to purchase the new banner featuring the Pereira Cross, produced by a textile company based in the municipality of Santa Maria da Feira.

Until August 9, the final day of the Viagem Medieval, Casa do Moinho will be a prime location to find products across a variety of categories: souvenirs, homeware, decoration and textiles, toys, cosmetics, jewellery, stationery, clothing, and accessories.

The return of the Official Store to Casa do Moinho marks a reunion with one of the Viagem Medieval’s most iconic spaces, strengthening the connection between the event, local heritage, and its visitors.

With a privileged location within the event grounds, the store offers an environment that enhances the medieval experience and provides better conditions for welcoming those who wish to take home a memento of this journey into the past.

More than just a retail outlet, the Official Store serves as a showcase for the Viagem Medieval’s identity, offering products that evoke the history, culture, and imagination that make the event unique.

Returning to Casa do Moinho increases the visibility of the merchandising offer, improves accessibility for visitors, and harmoniously integrates the store into the event route.

This decision also reflects the ongoing commitment to enhancing historic spaces and creating a more immersive experience for the public.

At Casa do Moinho, the Official Store reinforces its role as a meeting point between memory, tradition, and cultural experience, helping every visitor take home a piece of the event.

During the Viagem Medieval period, from July 28 to August 9, the store will be open from 1:00 p.m. to 12:30 a.m. on weekdays and from 12:00 p.m. to 12:30 a.m. on weekends.